Day of the Dead Google Doodle Marks Mexico’s Holiday Honoring Life & Death
Google is following its Halloween Magic Cat Academy doodle by marking Mexico’s Día de los Muertos, the Day of the …
See the Complete Agenda for MarTech Europe
Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that …
Google Looking at How to Measure Brand Awareness for Search
In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us …
Take Back Control of Your Content
Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? …
Is Account-Based Marketing Right for Your Business?
If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting …
Google Seeks to Humanize its Brand With New “Google Assistant” Female Persona
Siri, Cortana and Alexa are virtual assistants with female personas — though Siri can be a man, too. Until today, …
Allstate: Offline Call Data Improved SEM Performance and the Customer Experience
Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world …
Up Close at SMX: Using Paid Search and Social Together
No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You …
Ladislao José Biro Google Doodle Honors the Inventor of the Ballpoint Pen
Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with …
Forrester Study: How Marketing Analytics Can Boost the Bottom Line
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The …