Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide …
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time. Verto Analytics in a new report identifies key digital consumer …
Facebook’s new rules for political & issue ads start today
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns. Facebook is expanding its reporting options since …
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today …
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter …
Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO …
How to build an e-commerce SEO strategy for large retailers
Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most other websites don’t deal with. …
Day of the Dead Google Doodle Marks Mexico’s Holiday Honoring Life & Death
Google is following its Halloween Magic Cat Academy doodle by marking Mexico’s Día de los Muertos, the Day of the …
See the Complete Agenda for MarTech Europe
Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that …
Google Looking at How to Measure Brand Awareness for Search
In A conversation with Google’s Gary Illyes (part 1) podcast at Marketing Land, our sister site, Gary Illyes told us …