Facebook updates Ads Reporting & introduces new ‘creative reporting’
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns. Facebook is expanding its reporting …
The big list of political ad policies from leading social & search platforms
Are you running political ads? Here are all the latest political ad policies from Facebook, Twitter, Google, Snapchat and more. …
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Reddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed …
Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide …
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time. Verto Analytics in a new report identifies key digital consumer …
Facebook’s new rules for political & issue ads start today
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns. Facebook is expanding its reporting options since …
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today …
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter …
Social media is ineffective in local link building
As anyone who’s tried to develop links to a local business will know, the link building game for local SEO …
How to build an e-commerce SEO strategy for large retailers
Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most other websites don’t deal with. …