How to blend performance and branding for a Q4 boost
Q4 is right around the corner, and that means digital marketers need to be on top of their game in …
Study: IUD Insertions Increased After Trump’s Election
There was a “significant increase” in the number of women getting intrauterine devices, known as IUDs, and other forms of …
Q&A With Ad Students: Advice For Marketers Just Starting Out
Presenting to students at UF Ad Society in Feb, 2017 Recently, I visited my alma mater, University of Florida in …
4 Fast-Rising Digital Marketing Trends Leading Into 2019
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook …
Instagram unveils 3 new shopping features ahead of holidays
Users will now be able find products via a business profile or video and save to a shopping collection. Instagram …
How to make sure your social media marketing is on track for 2018
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to …
Will Facebook’s news aggregation feature increase engagement for local publishers?
Now in more than 100 cities, “Today In” pulls local content into an opt-in daily News Feed digest and a …
Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data
14 million users had names, contact details, bio information, location and search history stolen, among other details. Facebook provided an …
LinkedIn brings Dynamic Ads into Campaign Manager platform
Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad …
Forecast downgrades 2018 Snap ad-revenue outlook by 36 percent
eMarketer says Snap will see $662 million in ad spending this year, down from the previously expected $1 billion. In …