tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you …
4 things to beware of with Google’s Performance Max automated campaigns
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls. With Google on its way …
Are you showing Gmail ads to customers who have unsubscribed?
Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this. We have …
Some Customer Match features to become available to all policy-compliant advertisers
The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s …
Expanded text ads are disappearing: Don’t disappear with them
With a little less than eight months until the change becomes effective, there is plenty of time to make sure …
4 automated campaign types and how to control them
Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a …
Gmail campaigns to stop running on June 28
The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.” Google has announced …
Google’s new policy means it literally won’t pay to deny climate change; Monday’s daily brief
Plus, why basic questions about search marketing never go out of style. Search Engine Land’s daily brief features daily insights, …
PPC campaign launch checklist
Ready to launch your next campaign? This campaign checklist will ensure you cross your t’s and dot your i’s. Launching …
Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration
Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on …