3 new Google Analytics 4 updates
Google announced the new updates today in their Analytics Help center. Google Analytics introduces the following new features that enhance …
Maximizing reach and engagement: A guide to the top video game ad platforms for brands
The best video game ad platforms for brands are typically those that offer a large target audience, robust targeting options, …
ChatGPT for PPC marketers: 15 strategic prompts to use today
Learn how to use ChatGPT to level up your paid search efforts without sacrificing strategy, authenticity or creativity. Paid search …
How to maximize your ecommerce campaigns with Performance Max
Rethinking your Google Ads campaign setup lets you stand out from the competition. Learn tips to get the most out …
Video: Aleyda Solis on remote SEO work, international SEO and YouTube optimization
The international SEO superstar gives up advice on managing her SEO clients while traveling to help educate the SEO industry. …
EU rules that Meta’s ad practices are illegal
The European Union’s ruling could change the face of Facebook and Instagram’s ad business. Meta has been fined 390 million …
How to advance your SEM career: 9 attributes to master
To thrive in search marketing, consider how you can deliver stellar results, be an incredible contributor and take ownership. This …
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC. In part one of my interview with …
Google is testing new Rewarded Ad Gate beta program for publishers
The program will give publishers an opportunity to monetize their most engaged users. Google is testing a new rewarded ad …
Reddit’s new ‘Trending Takeover’ ad unit lets brands appear on top of Popular feed, Search tab
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with …