Ad copy hack for your AdWords pathways
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to …
Set yourself up for PPC success this spring and beyond
With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing strategies. As the world …
Spotted: New Google ad label test with green outline on white background
The new look was seen in the UK on desktop. It looks like Google is back at it with testing …
The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of …
The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains …
Growing your agency with retainer-based relationships
Uncover some of the secrets behind building successful, ongoing relationships with clients — including leveraging marketing automation. In this white …
SEM account management: Part 2 — How to improve account performance
In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC …
How To Drive Phone Conversions With PPC
You’re using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should …
Track how PPC performance changed when specific COVID-19 events took place
This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics. We’re in uncharted territory …
6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. Merkle’s Digital Marketing Report for Q1 …