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Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to …
With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing strategies. As the world …
The new look was seen in the UK on desktop. It looks like Google is back at it with testing …
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of …
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains …
Uncover some of the secrets behind building successful, ongoing relationships with clients — including leveraging marketing automation. In this white …
In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC …
You’re using PPC ads to drive online sales, but what about phone calls? Columnist Mona Elesseily explains why you should …
This Google Ads script overlays government actions related to the pandemic on Google Ads performance metrics. We’re in uncharted territory …
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more. Merkle’s Digital Marketing Report for Q1 …