Building the Target of the Future
“We dropped back several years ago and started thinking about building the Target of the future,” says Target CEO Brian …
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities. First there was Microsoft adCenter. Then …
We Want America To Be the Leader in 5G, Says FCC Chairman
“We want America to be the leader in 5G,” says FCC Chairman Ajit Pai. “We want to put the building …
We Can Look at What We Are Incentivizing, Says Twitter CEO
“We can look at what we are incentivizing,” says Twitter CEO Jack Dorsey. “We can look at the very foundational …
Bing histograms reveal better business intelligence metrics with data distribution
Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is …
Bing to publishers: Start using new Bing URL submission process for indexing now
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission …
Top trends to increase value for paid search spend
If you’re like many small to medium sized businesses, budget is everything and every dollar counts. And while spending advertising …
Bing competes with Google’s Gboard with SwiftKey partnership
Google’s Gboard has some competition for its search-enabled keyboard now SwiftKey, a keyboard application for Android, announced integration with Bing search directly …
We Are Not Going Back to Old Retail
With the future of retail we have crossed over the demarcation line, says Walter Robb, the former co-CEO of Whole …
Sitelinks tip: Set your sitelink descriptions or Google, Bing Ads can do it dynamically
If you haven’t set up manual sitelink descriptions in non-brand campaigns, yet, you may not like what you see. If …