Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response …
Why machine learning and understanding searcher intent is so important to search
Write for the user, don’t get bogged down in keywords – it is all about searcher intent. Search is not …
GM Kills Off Marketplace
GM has announced it has killed off Marketplace, one of its more innovative convenience features. Marketplace was an app that …
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo? Search Engine Land’s daily brief features daily insights, news, tips, and essential …
Some Customer Match features to become available to all policy-compliant advertisers
The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s …