Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence
Calls are an important source of first-party data, often neglected by marketers. Call intelligence company Invoca has released a new …
Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist
In his 1962 book “Understanding Media,” McLuhan argued that the way people receive information is more important than the information …
Apple is expanding ads on iPhone and iPad
When Apple stopped third-party app tracking, they weren’t doing it to protect users’ privacy. They had something bigger in mind. …
3 New AdWords Automations You Can’t Afford To Miss
Columnist Frederick Vallaeys discusses some exciting recent developments in the world of AdWords scripts. Last month, I covered a checklist for …
Fake reviews problem is much worse than people know
Like a virus it infects all the major review sites, especially Google and Amazon. Fake reviews are a growing problem …
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. The COVID-19 …
Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor
Born in Mazatlán, Mexico, Infante helped popularize mariachi music around the world. Today’s Google doodle pays homage to iconic Mexican …
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic. Multiple tech companies announced …
Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers – but at what cost? Microsoft Ads is …
30+ agencies form new group to support reproductive rights
The agencies will cover the expenses for employees who need to travel to a state where abortions are legal and …