Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps
Previously called Dynamic ads for travel for flight, the new Flight Ads let airlines and airfare apps go beyond simple …
Facebook targets ads with data users didn’t share with the platform
Researchers reveal Facebook is using phone numbers identified via friends’ contact lists and numbers entered for two-factor authentication to target …
Quora introduces Broad Targeting, says audience hits 300 million monthly users
Broad Targeting relies on machine learning to optimize ad delivery to reach users most likely to take the desired action. …
Facebook to begin proactively reviewing apps that have not been submitted for inspection
Developers will be notified via an alert within the app dashboard when their app is queued for review. Facebook has …
Opinion: Is Nike’s Colin Kaepernick ‘Just Do It’ deal really stupid — or incredibly shrewd?
The apparel giant might have intentionally embraced controversy for longer-term gains with key audiences. Many marketing pundits and talking heads …
How a Zero Trust Network Can Keep Your Business Data Secure
The numerous data breaches that occurred over the years clearly indicate that cybersecurity is still prone to failure. Every new …
Gear up your paid social plan for Q4
Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success …
Facebook launches video marketing tool
My latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed …
WhatsApp Introduces New Broadcast Feature For Group Chat
WhatsApp recently unveiled a new feature that Telegram users will have no trouble recognizing. WhatsApp users will now be able …
Facebook’s latest on fake news, misinformation campaigns & user privacy
Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. …