Facebook testing brand safety topic exclusions for advertisers
“This is the first time the Feed environment would be managed though controls,” company says. Facebook announced today that it …
Facebook revenue almost doubled: Here’s what it means for advertisers
In addition to a decrease in overall metrics, some marketers reported a decline in the performance of lookalike audiences. Earnings …
Twitter Formalizes Business Products, Starts Taking Advertiser Requests
Twitter has just launched an expanded version of its online guide for business users, which opens up its previously limited/closed …
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
The social media marketing week in review: A round up of news and announcements you may have missed. ShopLoop: Google’s …
Facebook Wants to ‘Normalize’ Its Data Scraping Leaks
Facebook is looking to take the heat off itself for the recent leak of 533 million records scraped from its …
Did the Facebook Ads boycott actually work?
Ad spending data from thousands of advertisers suggests the boycott had little impact on Facebook’s revenues. Despite the participation of …
Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more
The social media marketing week in review: A round up of news and announcements you may have missed. Why Pinterest …
Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews
The social media marketing week in review: A round up of news and announcements you may have missed. Snapchat puts …
Facebook 101: Understanding When & How To Use Basic Features
This simple guide will break down the different objects on Facebook and a high level overview on how they can …
Facebook and Google Bring Fight Over News to the US
After being forced to work with Australian news publishers, Facebook and Google are going on the offensive in the US. …