How should SEO change in the new AI age?
SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, and you can …
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google’s non-answer on CTR, voice search ranking factors and more. R.I.P., DMOZ In 2017, …
What is short-form content? Your guide to when and how to use it
Learn why, when and how to use short-form content in your brand’s marketing strategy, plus what to focus on when …
7 emerging skills every SEO must master in 2023
In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO …
This day in search marketing history: February 1
Bing accused of copying Google’s search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and …
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don’t Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more. Expedia buys …
How to write a blog post that wins in 10 steps
To give yourself the best chance at writing incredible, results-getting blog posts, make sure to follow these steps. Blog posts …
This day in search marketing history: January 7
The Spam Clock targets Google spam, plus: link removal request figures, loads of new tools and features, major search deals …
6 SEO considerations for a successful international expansion
Learn key SEO elements to consider when deciding whether going global and entering new markets is right for your business. …
Neeva seeks to expand user base with free subscriptions
Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may …