New WordPress Plugin Solves Site Navigation Problem
Site Architecture Site architecture is an important SEO factor because a well-organized website with clear navigation helps users quickly get …
Ad format preferences land in Google Demand Gen campaigns
Ad format preference will give advertisers the choice to place their video assets across YouTube’s in-stream, in-feed, and Shorts ad …
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns. What is design …
Google is not about blue links, says ex-CEO Eric Schmidt
Calling AI ‘underhyped,’ Eric Schmidt believes Google will be able to monetize AI answers and improve advertising. “Google is not …
Search Evolution 2024: Navigating SEO’s Future Landscape [Webinar]
This webinar features a panel of SEJ experts, led by editor-in-chief Amanda Zantal-Wiener. You’ll get insights directly from our very own SEO …
Perplexity AI: Exploring AI-powered search beyond Google
The rise of generative AI and large language models (LLMs) has opened the possibility of disrupting Google’s long-standing dominance in the search engine market. …
Oh, Brother: The Verge games Google again for ‘best printer 2024’
The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn’t …
TikTok testing virtual influencers for video ads
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok. TikTok is …
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30. The Microsoft …
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared …