Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices. A majority of small businesses (SMBs) surveyed understand they should …
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. For Cars.com, …
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work. There is still considerable gender inequality in SEO. …
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data
This is the first of a two-part series about how to scale your analyses to larger datasets from your server …
Video: Kevin Doory on difference between traditional SEO and local SEO
He also shared some fun tips on Google My Business. Kevin Doory and I have an unusual history, he is …
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools. This technical SEO tutorial takes …
How in-house SEO teams and enterprise tech can boost organizational efficiency
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s …
8 game-changing SEO trends that will dominate 2018
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to …
Video: Josef Sperzel talks technical SEO and using Python to pull data
Sperzel says he’s most excited about using Python to do data visualization and streamline the processes behind technical SEO. In …
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages. SMX Overtime is part …