How to use the new Microsoft Ads Audience Network Planner
You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner. Joe …
Is your business ready to start using LinkedIn Ads?
For most, LinkedIn Ads works best if you focus on getting people into your funnel — not on getting them …
Microsoft partners with Shopify to help retailers expand their reach
Microsoft’s updated their Microsoft Channel app with new features to help retailers and e-commerce businesses comes right in time for …
Google now allows the sale of medical tests kits
New Google Merchant Center policy now allows you to list your at-home results or lab results and over-the-counter test kits …
Google Ads location targeting glitch causes advertiser frustration
If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and …
Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in search. Regardless …
Using auction insights for better PPC competitor analysis
Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by …
Google AdSense moves to a first-price auction model
By the end of the year, advertisers can expect to pay the full amount of their bid instead of the …
How the Microsoft Search Network can maximize your search campaigns
When it comes to search marketing, it can be tempting to stick with what you know. Maybe it’s time to …
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with …