17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging times People are clicking, but are they buying? WHEN will they …
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. …
Google Marketing Live 2022: Everything you need to know
Here’s a recap of all the Ads and marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts …
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. …
Google Ads location targeting glitch causes advertiser frustration
If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and …
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. …
Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results. Explore …
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with …
How to incorporate search demand in your campaign optimizations
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users …
Destination mismatch: Advertisers are reporting another potential Google Ads glitch
Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in …