

How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your …
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work …
The revised client libraries and code examples will be made available by Google next week. Google released the v13_1 of …
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC …
Thinking of excluding branded queries from your Performance Max campaigns? Here’s when brand exclusions make sense and when they don’t. …
Here’s how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers. The …
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring …
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today’s SEM really just PPC? …
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more. …
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts. …