How to optimize your Google Ads’ post-click content
How can you further optimize your Google Ads program once everything is humming along smoothly? Start by looking at your …
4 B2B paid media strategies to stay ahead of the curve
Discover four paid media initiatives driving great results for B2B brands today and how you can put them to work …
5 new changes to the Google Ads API
The revised client libraries and code examples will be made available by Google next week. Google released the v13_1 of …
Got amazing content but no leads? 5 ways to rethink your paid strategy
Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC …
How to think about brand exclusions for Performance Max
Thinking of excluding branded queries from your Performance Max campaigns? Here’s when brand exclusions make sense and when they don’t. …
Brand safety in video game advertising
Here’s how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers. The …
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring …
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today’s SEM really just PPC? …
This day in search marketing history: March 7
Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus Domain Authority pitches, and more. …
3 ways to stay on top of PPC performance
A holistic monitoring plan is key to paid search success. Stay ahead with automated reports, custom dashboards and performance alerts. …