Google Analytics 4 Reports get Match Types, including regex
Report Filters now support the Match Types ‘begins with’, ‘exactly matches’ and ‘regrex’, giving you more control over your reporting. …
Google’s attribution model shake-up: 3 solutions for advertisers
Learn how to adjust your ad measurement approach and understand user journeys without traditional attribution models. You’ve probably heard the …
Maximizing brand impact with Amazon’s video advertising: A comprehensive guide
Here’s the lowdown on Amazon’s video advertising solutions and how to leverage them to reach your target audience and drive …
Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency. …
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. …
The future of paid search buying
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key. …
The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of …
Dos and don’ts of PPC advertising for universities
For those in the higher education vertical, columnist Pauline Jakober provides tips for making the most of your paid search …
What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses …
Google Ads lets you create campaigns using conversational AI
Google AI can help you create Google Ads campaigns – keywords, headlines, descriptions and assets – directly within a chat experience. A …