Poll: SEO Certification & Standards Needed?
Sphinn has an excellent discussion taking place on if the SEO industry needs certifications and standards. To be honest, there …
SEMPO Announces Board of Director Nominations
So yesterday I met Dana Todd for the first time in real life. Of course I heard her speak in …
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, …
SEMPO First Official Membership Meeting
If you do not know about SEMPO, The Search Engine Marketing Professional Organization is all about education and awareness to …
SEO Company Badmouthed In Google Forum But What Happens Next Is Strange
Remember the story I wrote about a month ago named Don’t Force Google’s Hand, Especially If You’re Sketchy? Well, it …
SEMPO Announces Board of Director Nominations
So yesterday I met Dana Todd for the first time in real life. Of course I heard her speak in …
SEMPO Responds Through Danny Sullivan’s Post
The SEMPO people have asked Danny to post a response to the scandal started by Mike Grehan. I’ll just quote from the post …
SEMPO Takes Member Communication Seriously
The past month or so has been filled with controversy not from outside of the SEM industry, but rather within. …
SEMPO Scandal – Mike Grehan Gives a Thumbs Down
Mike Grehan, one of the most respected figures in the industry, released an article today named Who needs SEMPO?. I found …
AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages
Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t …