SEMPO Press Releases
From the SEMPO homepage: SEMPO today issued two new press releases announcing the availability of new search engine briefings from …
Ramp Up Your Amazon Ad Game: 5 tips for success
Live Webinar: Thursday, August 23, at 1:00 PM ET (10:00 AM PT) Amazon has emerged as the primary purchase channel …
Most SEM Companies Are Weathering Recession Just Fine
Late last week, I polled our readers, asking them how are you weathering the recession. As it turns out, most …
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for …
Keyword research strategies in a close-variant world
Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a …
There is no reason to manage bids manually
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s …
A look at the new Google Ads (AdWords) interface
Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The …
Community Marketing 101
Marketing in an online community is one of the most effective ways to garner brand loyalty. But failure to follow …
How to project SEO traffic levels and avoid saying, ‘It depends’
Have you ever had this conversation with someone from upper management? Boss: “If we implement your recommendations, how will this …
Introducing Search Engine Land’s ‘Guide to PPC’
Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With …