3 ways to take back control from PPC automations
When Google and the engines automate PPC tasks, you can still remain in control with “automation layering.” “Machines are better …
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different. “Robot automation will take 800 million jobs …
Lessons from a search marketer of the year
Felicia DelVecchio, a Search Engine Land search marketer of the year, lead an 18-month realignment of her client’s multiple programs …
Using automation to boost PPC performance
Learn how automating bid management, scripts, error checking, reporting and ad copy can help marketers harness the power of automation …
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help. There …
SMX Overtime: Evaluating and managing your ad options
PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and …
Google exec shares 5 steps to SEM success in the age of machine learning
Search marketers should integrate profitability forecasting and machine learning to evaluate tactics and metrics on a holistic scale, rather than …
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help. There …
What makes people click on search ads?
There’s a reason search ads resonate with users — even when they know they’re ads. Most surveys find that consumers aren’t …
How to improve your AdWords conversion rate
Your ad campaigns should bring you closer to new prospects and clients. But how well are you able to judge …