Using auction insights for better PPC competitor analysis
Here’s how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by …
New RLSA Strategies for Search Marketers
Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If …
The AdWords 2017 roadmap is loaded with artificial intelligence
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from …
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most. …
Is your website at risk for an ADA accessibility lawsuit?
It’s not only the right thing to comply to help users, but the majority of lawsuits over compliance with the …
2017 growth hacks: Use affiliates to improve PPC reach
In this month’s installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their …
Competitive analysis: Making your auction insights work for you
Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. Oh, the auction insights report. …
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to …
Choosing a call analytics platform
Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part …
How to ensure your external PPC account audit isn’t a waste of time
Everyone loves a free PPC audit, but columnist Pauline Jakober warns that your auditing agency needs to understand your business …