Boost Your Business With Article Marketing
If you are a business owner who is looking to promote and expand your business in the most effective manner. …
New 5 Marketing Strategies for Customer Engagement
THURSDAY, FEBRUARY 23, 2017 – 10AM PT / 1PM ET Marketers have to adopt new strategies in 2017 to win …
4 Surprising SEM Stats Every E-Commerce Marketer Should Know
Santa’s elves weren’t the only ones busy this past holiday season. Paid search was also working overtime to make sure …
Using PPC Marketing to Make Content Go Viral: Here’s How It Works
Still spending hours upon hours pitching journalists and influencers the old fashioned way? Stop! Columnist Larry Kim outlines a better …
Microsoft blames Google for Apple rejecting offer to buy Bing
Microsoft boss Mikhail Parakhin claims that despite offering more money than Google, the company was still turned down by Apple. …
Improving PPC relevance with ZIP code-based geotargeting
Contributor Amanda Krause explains how to utilize ZIP code targeting to improve ad relevance and conversion rate for multilocation paid …
5 ways to optimize your ad campaigns in 2023
Follow these five expert tips to boost your ad campaign’s performance and deliver ROI. Display advertising is a powerful tool …
Sarcasm aside, how strict PPC advertiser policies may actually benefit us
Contributor Andrew Goodman suggests we may not like the way Google manages the AdWords program, but anything less and the …
PPC Guide: How to structure search campaigns
This is the section on campaign structure in our PPC Guide. Campaign structure is one of the most critical pieces of …
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the …