How connected TV measurement proves its performance marketing potential
Proper measurement on CTV not only shows its value over linear TV advertising, it showcases its performance marketing bonafides A …
Walmart Testing Self-Driving Delivery Vans, Says Gatik AI CEO
“Our partnership with Walmart is a huge validation that commercialization and scalability of autonomous vehicles will happen in the B2B …
28 growth strategies from 12 leading agencies
Learn from the collective wisdom of industry experts and benefit from their invaluable experience to discover strategies for achieving sustainable …
The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) against Google AdWords. …
Microsoft Blew a Massive Hole In Sony’s Case, Courtesy of Sony’s Own Emails
Microsoft may have just destroyed Sony’s case against its Activision Blizzard purchase, and it has Sony’s own emails to thank. …
Ample Wants to Make EV Battery Swapping Stations
Startup Ample has an innovative solution to EV range anxiety and lengthy charging with plans to deploy battery swapping stations. …
How agencies use call tracking to become indispensable to clients
Call tracking has helped agencies better position themselves as strategic business partners. And as the technology continues to evolve, it …
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead …
Meta Users Will Finally Be Able to Refuse Cross-Site Tracking
The EU’s measures to reign in Big Tech’s abuse of user privacy are finally paying off, with Meta agreeing to …
How and why you should pause paid search (for science)
With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals. I …