Pokémon Go, augmented reality and the future of local marketing
What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. Yesterday, as I was walking …
Strange bedfellows Google and Firefox renew their ‘default search’ partnership
Mozilla gets most of its revenue from search partnerships, the most important of which is Google — the latter is …
I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and …
All the right marketing technology for advanced TV media buying
Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view …
Why is free money that can be used on local search marketing being left on the table?
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at …
An easy quarterly plan for local link building
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for …
Why Video Marketing Is Important For Your Business
In an era of YouTube, Instagram Stories, Live Streams, webinars, and more, it is evident that this is the age …
Local search: It’s all about mobile
More and more, people are searching for local options on mobile devices — and columnist Jacob Baadsgaard points out that …
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says. Despite billions …
Business profile and review best practices from TripAdvisor and Yelp
Businesses that complete their profiles see 5x the customer leads each month. TripAdvisor and Yelp are two of the most …