Why Walmart’s Employee Package Delivery Plan Failed
In June of 2017, Walmart announced that it wanted to tap its massive workforce of over 2 million people to …
Google’s mobile-first index: six actions to identify risks and maximize ranking opportunities
Google’s mobile-first index is here, causing fresh uncertainty about potential SEO impacts – but there are a number of proactive …
How Progressive Web Apps could rule mobile ecommerce in 2018
Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase …
Foursquare CEO: Facebook and Google Are Not Your Friends and Are After Domination
Foursquare CEO Jeff Glueck said in an interview that “Facebook and Google are not your friends, they’re unreliable partners and …
How adidas is Creating a Digital Experience That’s Premium, Connected, and Personalized
Digital marketing is changing and adidas is working to make it integral in connecting with their customers and to really change …
Clorox: Digital is About Changing the Way We Do Business
When you think of Clorox you probably think about bleach and consumer products. However, from a business operations and marketing …
Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something
Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing …
How Facebook Messenger Can Help You Drive Sales
Facebook Messenger is only about three years old and it’s already one of the most popular messaging platforms in the …
Google Ranked As World’s Most Valuable Brand
Google is ranked as the Most Valuable Global Brand in Millward Brown and WPP’s annual BrandZ study for 2016. Google’s …
Immediacy Advertsing: Twitter Now Lets Advertisers Target By Emoji
Twitter has become the first social media platform that lets advertisers target by what emoji a user has tweeted. The …