Google’s free hotel booking links arrive on Search and Maps
The expanded capabilities may be good news for hotels, but not so much for online travel agencies. Google is expanding …
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to …
Search marketers are volunteering services, support to help small businesses get through COVID-19
Consulting, web hosting, budget coaching — marketers are extending help to ease the strain on businesses. “Small businesses often get …
Google’s Local Services Ads platform has a problem with spam
Fake business names, virtual offices, multiple rankings… Google has a spam issue with LSAs and getting it fixed is easier …
Don’t miss out on the most unpredictable holiday season yet
5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond. What do advertisers need to …
The old marketing playbook isn’t enough during COVID [Video]
Experimentation and fresh data are needed to identify opportunities as consumer behavior adapts to the unfolding pandemic. “We’re seeing . …
7 lessons to jump-start your digital marketing in Asia
Looking to expand your business to Asia and not sure what to expect? Contributor Eli Schwartz shares insights gleaned from …
Google extends lead forms to YouTube, Discovery campaigns
There are more contact fields, questions by vertical and new ways to automate customer data imports into Google Ads. Google …
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall …
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018. A little over a year ago, ahead of the 2016 holiday …