Top 5 data feed errors that can sabotage your ecommerce campaigns
New research reveals what feed tactics retailers are using to increase their campaign performance – and where retailers go wrong. Since …
Google won’t pay French publishers copyright fees, will limit content in search results instead
Publishers will need to give explicit consent to Google to show more of their content, says the company. Last year, …
4 digital marketing pain points SMBs face today
Advertising hurdles SMBs face – and solutions to level up. To succeed as a small or medium-sized business (SMB), employees …
Parse.ly looks to solve content marketing attribution challenges
A conversions report details which content converts the most users, which content contributes to the most conversions and the types …
Digital marketers rejoice: The four-day workweek is here to stay
Here’s a look at the four-day work week, why it’s a good fit for digital marketing, and what to consider …
True marketing automation is predicting a customer’s next move, not reacting to a moment
It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile …
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says. Despite billions …
Natural language search – what’s all the hype?
Is natural language processing the future of search? This webinar shares the latest trends in the evolution of search technology. …
5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant’s advertising trend. Google reported revenues of $45.8 billion, up 17% year-over-year for the …
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game …