Google’s Local Services Ads feature raises cost concerns
The “Request Competitive Quotes” button in Google Local Services Ads is cause for concern due to potential hidden costs and …
TikTok unveils 5 new advertising tools
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results. …
How to create a roadmap for your PPC clients
Learn the six stages to building a PPC roadmap that delivers business outcomes, from setting goals to scaling and continuous …
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses. Reddit unveiled new …
How to use podcasts for natural link building
Learn the step-by-step process, benefits and real-world case studies to help you boost your SEO through strategic podcast content creation. …
Scaling local advertising with automation in the new media landscape
How to improve performance and efficiency. Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a …
Yelp sues Google, alleging illegal dominance of local search
The lawsuit alleges illegal monopoly practices related to local search and local search advertising. A new chapter in Google’s antitrust …
Google adds generative AI insights, shopping ad campaign goals
Google’s new tools offer retailers real-time shopping trends, AI-powered insights and automated inventory syncing. Google today introduced four updates meant …
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google’s Top stories, raising questions about search relevance. News publishers have been …
How to overcome bias in PPC for better ad performance
Biases in PPC strategies can impact campaign effectiveness. Learn how to test bidding and ad structures without risking client profitability. …