LinkedIn tests personal post boost option
LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play. LinkedIn …
5 PPC measurement initiatives to set yourself up for 2025 success
Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions. The marketing …
Google details shopping annotations and badges for ads and free listings
Google’s new guide on Shopping annotations and badges outlines tools like “Price Drop” and “Free Shipping” that help products stand …
6 tips for successful ecommerce search campaigns
From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts. Having a clear ecommerce …
Google Ads outage disrupts campaigns
Google Ads is experiencing technical issues, causing error messages, slow response times, and disruptions for advertisers. Google Ads is experiencing …
DOJ’s push to sell Google Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome’s viability as standalone product. Following its antitrust victory, the …
The top 100 consumer products this holiday season, according to Google
Google’s 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season. …
A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to …
Maximizing your B2B paid media ROI with alternative platforms
Reach your B2B audience in unexpected places. Use Reddit, YouTube and TikTok for paid media campaigns that drive real results. …
Google tests video-enabled shopping ads in search results
Letting users watch product videos within Google’s search results could increase ad engagement but decrease traffic to landing pages. Google …