How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your …
Trends behind the Google title tag changes; Monday’s daily brief
Plus, submit a pitch to speak at SMX Next Search Engine Land’s daily brief features daily insights, news, tips, and …
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period. Google is opening up Local Services Ads …
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously …
Google expands local business message & map query analytics
Consumers will be able to message with businesses in more ways and businesses will be able to see more local …
New EU regulations compel more transparency for search rankings
Guidelines seek disclosure of major ranking factors by Google, Amazon. The effort to reverse engineer and improve visibility in Google …
Apple’s ad business may reach $6 billion by 2025
Early projections by analysts put the tech giant “in a good place to take advantage of the booming mobile advertising …
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020. It wasn’t that long ago that mobile was primarily considered …
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can …
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can …