17 ways PPC can help your business survive economic crisis
Nimble, measurable, and cost-effective ways to market in challenging times People are clicking, but are they buying? WHEN will they …
Bipartisan Group of Senators Want Biden to Maintain Trump-Era China Tariffs
A bipartisan group of senators is urging President Joe Biden not to end tariffs on China, making the case the …
Offense or defense: The secrets to bidding on brand terms on Amazon Advertising
Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it …
Bing Ads launches ‘fan’ community program for its most dedicated advertisers
Starting today, users can apply to join the new advisory program. Bing Ads is creating a community for its most …
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. …
10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and …
Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO
This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund …
Google Marketing Live 2022: Everything you need to know
Here’s a recap of all the Ads and marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts …
Apple Delays Increased In-Person Work Indefinitely
Apple has once again altered its efforts to bring employees back, delaying indefinitely plans for employees to work in-office at least …
Who’s winning on Amazon right now?
The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem. While we wait for …