Eastern India suffered in past due to freight policy; now engine of growth: Nirmala Sitharaman
New Delhi: A policy aimed at making minerals priced at the same level across the country that existed for four …
Stock to buy: Sumeet Bagaria recommends IREDA with more than 10% upside.
Stock to Buy: Indian Renewable Energy Development Agency Ltd (IREDA) share price gained more than 4% on Tuesday during intraday trades. The …
Most social media users research on social platforms before making a purchase
Key stat: 67% of US social media users are at least somewhat likely to research products on social media platforms before …
YouTube Unveils New Content And Ad Offerings At Brandcast
YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key …
Netflix nearly doubles ad-supported users, plans new ad tech platform
The news: Netflix announced it will end its partnership with Microsoft and develop its own in-house advertising platform at its second annual Upfront. The new platform …
B2C marketers are increasingly eyeing LinkedIn
LinkedIn’s not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the …
United Expects Record Setting Start to Summer Travel Season
Airline plans for busiest Memorial Day weekend ever with three million expected passengers – a 10% increase over 2023 United’s …
Ad format preferences land in Google Demand Gen campaigns
Ad format preference will give advertisers the choice to place their video assets across YouTube’s in-stream, in-feed, and Shorts ad …
5 key stats on how mobile apps boost physical, digital sales
Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer …
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns. What is design …