Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different. “Robot automation will take 800 million jobs …
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. YouTube launched …
Founders Syndrome Is a Real Thing, Says Craigslist Founder
“I wasn’t temperamentally suited to be CEO or really any kind of manager,” says Craiglist founder Craig Newmark. “So I …
Store visits now available for Google Ads smart bidding optimization
Now smart bidding can take foot traffic and online conversion actions into account. Advertisers who have store visits measurement in …
Wheeler Won’t Commit to Trump’s San Francisco Plan
EPA Administrator Andrew Wheeler said the agency is still looking into the issue. The head of the Environmental Protection Agency …
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta. Microsoft Advertising is continuing to invest in audience targeting …
PwC’s Mark Chalfen: Cloud ERP Is All Around Simplification
“Cloud ERP is a very new principle in the market,” says Mark Chalfen, director at PwC. “The way that I …
How to improve SEO using data science
Gone are the days when a single tweak in the content or the title tag was able to get your …
Bing lets webmasters submit 10,000 URLs per day through Webmaster Tools
How about a 1000x increase in the number of URLs you can submit to Bing in a day? SAN JOSE …
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead …