How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning. The demands and expectations of marketers continue to …
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison …
Robert Irvine: New App Makes It Possible For Restaurants To Reopen Safely
“We’ve partnered with the National Restaurant Association for a restaurant safety app called VirusSAFE Pro,” says Restaurant Impossible host Robert Irvine. “When you …
Video: Josef Sperzel talks technical SEO and using Python to pull data
Sperzel says he’s most excited about using Python to do data visualization and streamline the processes behind technical SEO. In …
Introducing Search Engine Land’s ‘Guide to PPC’
Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, tracking …
Bing updates its Webmaster Guidelines
These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to …
Facebook demystifies its search platform, says searches performed off-site don’t factor
The company issued an explainer on how Facebook search works. Facebook confirmed this week that searches off of the platform …
fuboTV and Disney Strike Deal to Distribute Disney’s Catalog
fuboTV, one of the upcoming streaming services, has just struck a deal to include Disney’s catalog of channels. As cord …
SMX Overtime: Schema and structured data — hidden gold for SEOs
Technical SEO Chris Long discusses the benefits of schema, MREIDs and markup for e-commerce category pages. SMX Overtime is part …
WWDC 2020 Part 2: iPadOS Blurs the Computing Line Even More
Apple unveiled a number of welcome improvements to iPadOS, further blurring the line between tablet and computer. Widgets, Search and …