It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences. In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how to stop focusing on traditional, […]

It’s time to stop trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences.

In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how to stop focusing on traditional, linear paths to purchase and shift to an omnichannel marketing strategy.