Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft’s September product announcements.
- Pinterest Import
- Performance Max beta
- Multimedia Ads support in Editor
- Cruise, Tours and Activities ads
- Subdomains in Dynamic Search Ads (DSAs)
Pinterest Imports. Microsoft’s Import tools allow advertisers to import campaigns from Google and Facebook into Microsoft, for easier setup and quicker launch. Now, advertisers can import campaigns from Pinterest as well. Changes to bids, budgets, and other campaign settings are available.
Audiences will not be imported, so Microsoft advises that advertisers should use the Audience network Planner to identify target audiences before campaigns are launched.
Performance Max beta. Google Performance Max campaigns can be imported as Smart Shopping Campaigns and Local Inventory Ads in Microsoft. The feature is intended to simplify duplicating your campaigns across platforms when using Google Performance Max campaigns.
This feature is currently in beta, but advertisers who are interested can reach out to their account reps to sign up. The chart below is how each feature would be mapped into Microsoft.