Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle.
My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious.
Leaning into Excel skills can help you become a more efficient worker and improve the quality of your analyses.
One of my favorite parts about Excel is that I continuously find ways to be more efficient. Several functions and formulas can help expedite PPC tasks.
What follows are seven Excel tips to help you quickly identify high-impact PPC optimizations that will move the needle for your brand or client.