Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. Understanding changes in consumer activity, sentiment and broader industry trends can help businesses continue to adjust.
Although regions may be lifting business and safety restrictions, consumers are going to reemerge at their own pace. The resources here can help you contextualize your performance and inform your content and messaging, campaign segmentation for targeting, as well as personalization and merchandising strategies.
General consumer trends
The following trend resources provide data across a range of industries. They can be used to get a glimpse of what consumers are prioritizing and how they’re responding as markets reopen.
Tableau’s Snapshot Research Series. Data visualization company Tableau is collaborating with Salesforce Research to help marketers understand how consumers’ experiences and expectations are changing. Its Snapshot Research Series provides survey data bucketed into the following categories: Marketing, Commerce, Future of Work, Employee Experience, Sales, Customer Service and Small Business.