We talk about content, citations, on-page SEO, conversions, user experience and ORM.
We start off where Alan dishes out his methods for ranking well in Google. Specifically he talks about the value of content, why citations in local matter, how important on-page SEO is plus why conversions and user experience matter now and will matter more tomorrow. We end our talk diving into the niche of online reputation management, which I personally always find fascinating.
Here is that video interview: