Consumers will be able to message with businesses in more ways and businesses will be able to see more local insights.
Google is rolling out two updates to Google Maps and Google My Business for both consumers and business owners. Messaging is being expanded so consumers can message with businesses in more ways. Business owners will be able to see more local maps insights and analytics to understand how customers are finding them on Google.
Messaging expanded. Customers using Google Maps can now message with businesses via their business profiles on Google Maps within the updates section and via Google Posts.
“We’re rolling out the ability for verified businesses to message with customers directly from the Google Maps app. Once a business turns messaging on from their Business Profile, they can start replying to customers on Google Maps from the business messages section in the ‘Updates” tab,’” said Google.
Business owners will be able to see these messages in the Google My Business app, Google Maps app and in Google Search via the Customers menu on the Business Profile. Previously, messaging was done via the Google My Business app and before that via texting as well.