Social Media Management Software (SMMS) platforms have become must-have toolsets as digital marketers and agencies recognize the impact that social conversations have on every part of the enterprise, from engineering and product development to marketing and sales.

Finding the appropriate social media management tool for your business can be a challenge. This free, 64-page guide provides a framework for deciding if you need and EMMS solution, details the capabilities of the leading platforms, and compares offerings from leading vendors. It also includes questions to ask vendors and industry trends including the rise of mobile, the increasing number of social media networks, and the impact of marketplace consolidation.