Bing deploys the new safe preference web protocol for safe browsing with Internet Explorer and Firefox.

Bing announced they are the first search engine to adopt a new web safety standard known as “safe preference.” Safe preference enables you to lock down the browsers being used to only show “safe” content when browsing the web.

To enable this, you must use either Internet Explorer 10+ or Firefox and follow these steps:

• Parents need to turn on Windows Family Safety for their child’s account.
• Participating browsers recognize that parental control is turned on and indicate to Bing that the user prefers to receive safer results.
• Bing respects this preference and sends back only results we’ve classified as non-adult.

Here are more details about this new protocol.