Google Ads is experiencing technical issues. Users are reporting error messages, slow response times, and other unexpected behavior when accessing the platform.

Why we care. For advertisers running time-sensitive campaigns or monitoring performance, any downtime or latency in Google Ads can lead to missed opportunities, delayed optimizations, and potential revenue loss.

What they’re saying:

• Google has stated it is actively investigating the problem and will share updates as they become available.
• Frustrated advertisers have taken to social media, reporting delayed ad approvals and difficulty accessing account data.

What’s next. Advertisers should monitor the Google Ads Status Dashboard for real-time updates and prepare contingency plans, such as pausing high-spend campaigns or shifting budgets to other platforms if issues persist.

Normal service resumed. As of Tuesday 6.46 AM UTC, Google reported that the issue is resolved, so just over 6 hours of disruption.