You can now search for products in Google Maps and see product results.

Google Maps now will show you products from nearby stores if you search Google Maps for product related queries. Google wrote, “Now, you can search in Google Maps for items like pickleball rackets, board games, ice cream makers and more to find nearby stores that have them in stock so you can pick up what you need, stat.”

What it looks like. Here is a screenshot of the new “Products nearby” section within Google Maps:

How it works. GoogleMaps lets you search for items and find nearby stores selling them. Simply open Google Maps, enter the item name in the search bar, select a store from the results, and get directions to pick it up. Inventory includes home goods, electronics, apparel and items from grocery stores.

Here is a video of it in action:

Why we care. If you sell product, using Google Merchant Center and product feeds can help you get business directly from Google Maps. Your products will not just show up in Google Search and Google Shopping but now also in Google Maps.