People think social media, search companies most impacted by generative AI

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Extent to Which Adults Worldwide Think Generative AI Will Impact Select Aspects of Society in the Next 5 Years, April 2024 (% of respondents)

Key stat: 72% of adults worldwide think generative AI will have a very or somewhat large impact on social media companies, and 71% think the same of search engine companies, according to data from YouGov and Reuters Institute for the Study of Journalism at the University of Oxford.

Beyond the chart:

  • This year, 29.3% of people in the US will be generative AI users, per our June 2024 forecast.
  • Social media companies have already leaned into generative AI, most recently with Meta launching AI chatbots on Instagram.
  • Google is also using generative AI to drive its AI Overviews in Search, with mixed results.

Use this chart:

  • Emphasize the importance of integrating AI into marketing strategies.
  • Highlight opportunities for innovation and investment in generative AI.
  • Advocate for responsible AI practices.