Most social media users research on social platforms before making a purchase
Key stat: 67% of US social media users are at least somewhat likely to research products on social media platforms before …
YouTube Unveils New Content And Ad Offerings At Brandcast
YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David Geffen Hall, Lincoln Center. Key …
Netflix nearly doubles ad-supported users, plans new ad tech platform
The news: Netflix announced it will end its partnership with Microsoft and develop its own in-house advertising platform at its second annual Upfront. The new platform …
B2C marketers are increasingly eyeing LinkedIn
LinkedIn’s not just for B2B marketers. B2C brands in sectors like automotive, hospitality, music, sports, and travel are investing in the …
United Expects Record Setting Start to Summer Travel Season
Airline plans for busiest Memorial Day weekend ever with three million expected passengers – a 10% increase over 2023 United’s …
Ad format preferences land in Google Demand Gen campaigns
Ad format preference will give advertisers the choice to place their video assets across YouTube’s in-stream, in-feed, and Shorts ad …
5 key stats on how mobile apps boost physical, digital sales
Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer …
Optimization beyond data: Design thinking for SEO
Elevate your SEO strategy by using a design thinking framework to create more impactful, user-centric search campaigns. What is design …
Americans poll better in India than Americans do in America, says US Ambassador Eric Garcetti
US Ambassador Eric Garcetti said he has been impressed with certain things Indians “do that are better than” Americans. US …
STV Group, Incorporated Acquires Florida-based MEHTA and Associates, Inc.
MEHTA will now be known as MEHTA Engineering, an STV Company. This acquisition better positions STV to support future growth …