7 Ways Small Businesses Can Leverage Third-Party Apps for Local Search & Marketing
Apps consume the majority of mobile media time, but local business apps struggle to compete for attention. Columnist Wesley Young …
Unlike the never-ending ‘year of mobile,’ AI-powered search really is the next big thing
It’s only natural to wonder whether all the recent hubbub about AI-powered search is much ado about nothing – or …
Brand safety in video game advertising
Here’s how advertisers can protect their reputation, ensure their ads are placed in appropriate contexts and resonate with gamers. The …
Ethereum Shanghai Upgrade Is Close: What Does It Mean For The Ethereum Ecosystem?
The Merge was a significant upgrade to the Ethereum network, aiming to make it more environmentally friendly by reducing energy …
Digital Shopping Is Shaping Up To Become The New In-Store Retail Experience
Despite stubbornly high inflation and aggressive interest rates biting into consumers’ disposable income, as prices remain elevated, new data suggests …
Bing Admits They Need To Do Better With Webmaster Communication
In a blog post today on the Bing Webmaster Blog, Bing’s Igor Rondel, Principal Development Manager of the Index Quality …
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights. Data remains one of the most powerful …
Report: Customer satisfaction with search drops, in social Google+ beats Facebook
ACSI rankings are based on survey of nearly 5,000 US consumers. Earlier this week the American Customer Satisfaction Index (ACSI) released its …
Microsoft fixes data loss within Bing Webmaster Tools API
Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API. Microsoft …
How to keep up with macro trends that impact PPC performance
Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for setting up the right monitoring …