Repetitive ads ‘damage brand reputation and purchase intent’
A new study is warning marketers to ensure they only work with partners who have technology to control ad frequency. …
How to create SMART SEO goals (with examples)
SEO is getting more difficult. It’s time to get SMARTer. Learn how setting SMART goals can drive your SEO strategy …
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. …
The Latest Round of Apple Updates Fix a Zero-Day Vulnerability
Apple has released a round of security updates for iOS, iPadOS, macOS, and Safari, fixing a zero-day vulnerability. Apple doesn’t …
The basics of working with Amazon Marketing Services
Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) against Google AdWords. …
Study: Many Searchers Choose Google Over Bing Even When Google’s Name Is On Bing’s Results
In a recent study by SurveyMonkey examining SEO assumptions, respondents were given two search result pages, one with a page …
Dealerships Are Unhappy With GM’s Decision to Ditch CarPlay/Android Auto
Dealerships are unhappy with GM’s decision to develop its own alternative to CarPlay and Android Auto, fearing it will alienate …
Apple Search Ads expanding to Canada, Mexico & Switzerland
New countries will be available in the platform starting October 17. The Apple App Store has announced it is expanding …
User-Generated Content — The secret SEO weapon
Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates. User-Generated Content …
The future of paid search buying
Columnist Andrew Ruegger believes that when it comes to what the future holds for paid search, programmatic could be key. …